Cuisinart
Since 1971, Cuisinart has been helping elevate the art of cooking at home, allowing amateur chefs in kitchens everywhere to savor the good life with family and friends. When the brand was ready to launch their new outdoor products, they came to us to help expand their current brand – outside. Our goal was to promote these artfully designed, easy to use outdoor cooking and heating appliances.
3-In-1 Pizza Oven Plus
One of my first projects out of college was to art direct a youtube spot for Cuisinart’s newest 3-in-1 pizza oven plus. This handy oven (plus) features a pizza oven, griddle, and grill all in one. We wanted to show the variety of food you can prepare using only one cooking appliance – and one shape.
Launched: Fall 2021
The following year, we came up with a campaign called Don’t let the fun burn out, to promote Cuisinart’s new outdoor heating products. From hangouts to dinner parties, you can do more things outdoors with Cuisinart’s outdoor heaters. And, stay out there longer.
We shot 7 spots in one day on a very tight budget. We played a part in production, costumes, set design and props. If you look closely at the book cover the author is “Shannon Lindsey” (Me + my CW partner).
Launched: Fall 2022
Outdoor Heaters
Here are some additional spots we turned into Tiktoks!
Agency: FINN Partners
ECD - Chris Edwards | AD - Shannon Neff | CW - Lindsey Rosenblatt
Editor – Jordan Mudd | Director - Ben Consoli (Outdoor Heating)