Dedham Savings
I spearheaded a comprehensive brand overhaul for Dedham Savings, replacing outdated aesthetics with a modern, authentic visual identity. By pairing candid imagery with our "sweet but sassy" tone of voice, we steered the brand away from industry clichés. Over the past four years, my stewardship of this account has earned industry awards, increased public engagement, and fostered a deep, evolving partnership with the bank.
2025 New England Financial Marketing Association (NEFMA): Gold in Broadcast/TV Marketing
2024 Internet Advertising Competition (IAC): Best Bank Social Media Campaign
2021 & 2022 New England Financial Marketing Association (NEFMA): Excellence in Digital Banking
“Hey Dedham”
Sometimes you just need a person, especially when it comes to your finances.
TikTok
Out of Home
Annual Southie St. Patty's Day Parade Route Bus Shelters
Annual Southie St. Patty's Day Parade Route Bus Shelters
Annual Southie St. Patty's Day Parade Route Bus Shelters
Annual Southie St. Patty's Day Parade Route Bus Shelters
And a shirt for the bank to handout to people on parade day!
Southie T Station Takeover
Southie T Station Takeover
Southie T Station Takeover
Southie T Station Takeover
Southie T Station Takeover Live Boards
Highway Billboard Ad
Highway Billboard Ad
Needham Heights Commuter Rail Station
Needham Heights Commuter Rail Station
Highway Billboard Ad
Paid Social
Home Equity Print Ad
Start Up Savings Account Print Ad
Home Equity Print Ad
Connected TV
What the people
are saying.
Radio
Agency: FINN Partners
AD - Shannon Neff | CW - Lindsey | ECD - Chris Edwards
Producer - Dan Shapiro | Editor - Jordan Mudd
Director (TV Spot) - Yaara Sumeruk | Director (CTV Spots) - Ben Consoli