Dedham Savings
Dedham Savings is a local community bank that needed help winning over younger bankers, the app-loving digital natives, who still value really great customer service. Without alienating a broad range of customers and while staying true to the core of who they are, we gave their brand a fresh new look and feel and even dabbled in channels where community banks don’t usually dabble.
Awards:
2021 & 2022 New England Financial Marketing Association (NEFMA): Excellence in Digital Banking
2024 Internet Advertising Competition (IAC): Best Bank Social Media Campaign
“Hey Dedham”
Sometimes you just need a person, especially when it comes to your finances.
TikTok
Connected TV
Paid Social
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Out of Home
Radio
Agency: FINN Partners
AD - Shannon Neff | CW - Lindsey | ECD - Chris Edwards
Producer - Dan Shapiro | Editor - Jordan Mudd
Director (TV Spot) - Yaara Sumeruk | Director (CTV Spots) - Ben Consoli