New England Honda Dealer
As a part of Adlab, the Full Contact agency gave us their NEHD account to work on. Our campaign won the Most Creative Campaign Award and the clients picked up three of our concepts that fall under their current “Around Here We Honda” campaign.
Run-time: January to March 2021
Strategy: NEHD lacks social media presence. So we decided to personalize their social media content on Facebook and Instagram by relating to customers in New England. and showcasing popular locations/winter activities in NE.
Insight: New Englanders are adventurous. The winter won’t stop them from outdoor exploration.
Idea: Appeal to our audience by leveraging popular New England historic figures, the crazy weather and sports teams.
You Can’t Trust The Weather, But You Can Trust New England Honda.
The New England weather is notorious but at least Honda isn’t.
Honda Prevails
Looking at specific features of Honda through a New England sports lens.
Around Then, They Honda’d
Picturing famous New England historical figures with Hondas.
Copywriters: Saloni Marathe, Alberto Aizenman
Art Directors: Shannon Neff, Jacob Lindner