Kodak Disposable Cameras
Strategy: Unlike digital or smartphone cameras, Kodak makes every captured moment authentically candid.
Insight: Kodak disposable cameras have been left in the dust by modern, high-tech, and convenient competitors.
Idea: Kodak helps you capture the spontaneous moments without taking you out of them.
Instagram Campaign #BeKodakCandid
Out Of Home Billboard “Whip It Out”
Out Of Home Bus Shelter “The Art Of Surprise”