New England Aquarium

Strategy: Although the aquarium is open, it is not operating at full capacity due to COVID-19. In order to encourage potential patrons to keep themselves and others safe, we want to promote New England Aquarium’s Virtual Animal Encounters ​as an alternative to in-person visits.

Insight: Teachers & families are concerned about COVID-19 limiting memorable -- and fun -- educational experiences for young minds.

Idea: Virtual Animal Encounters are an educational, enriching experience that serve as great alternatives to visiting the NEA in person.