Columbia OBGYN

When pregnant women are diagnosed with gestational diabetes or preeclampsia, they aren’t always told that these health concerns can linger after birth — and that it can double their risk of heart disease. 

To spread the word, we worked with two passionate OB/GYN doctors at Columbia University to create a local PSA campaign in Washington Heights (AKA “NY’s Little Dominican”) inspired by Latino culture — specifically music. Our goal? Get women into the rhythm of getting annual heart check-ups.

Launched: May 2023 - September 2023

Awards:

2023 Silver Anthem Award Health Brand Campaign Engagement

Paid Social

Out of Home:

Washington Heights NYC

Agency: FINN Partners

AD - Shannon Neff | CW - Lindsey Rosenblatt | CD - George Kuokkos

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