Pella Windows
Pella Boston has had consistent marketing efforts over the years, but their leads have vastly declined, along with their reputation as an industry leader.
Our goal was to come up with a creative campaign, targeting 35+ affluent homeowners in Boston and surrounding suburbs, that could generate free consultations / sign ups.
We presented the following three concepts to the client and they ultimately chose the third option to run on facebook, reddit, Pinterest and display.
Brought to you by Pella
Pella windows are more than just functional. They open you up to new experiences. Only Pella makes this possible.
It has to be Pella
For some people, a home is much more than a place to live. It’s your masterpiece. A space to flaunt your style. You’ve invested in so many parts of your home to make it beautiful. So why compromise with your windows? It has to be Pella.
Beauty is everything
We could talk about Pella’s quality construction. Energy efficiency. Expert installation. Or even the wide range of styles that can be customized to your taste and your home. But, what does it all add up to? The beautiful look you want. Because when it comes to the home of your dreams, beauty is everything.
Agency: FINN Partners
AD - Shannon Neff | CW - Lindsey Rosenblatt | CD - George Kuokkos